Greg and Cheryl Beth

Our Enlightened Leaders recently gathered at our CEO Think Tank® Annual Retreat to connect, share experiences and lessons learned, and gain insights from one another while having a little fun too!

This year, we were privileged to hear from Greg Crabtree, author of “Simple Numbers 2.0: Rules for Smart Scaling” and longtime CEO Think Tank® advisor and Guest Thought Leader. Greg spoke to our CEO’s, COO’s and CFO’s about the importance of strategic financial management as well as how to be successful in today’s highly competitive entrepreneurial environment.

Here are the 4 key takeaways from his presentation that we think can benefit all Enlightened Leaders:

1) Profitability Focus: You’ve got to get profitable with what you’ve got before you try to grow, especially in today’s “street fight” economy. It’s crucial to optimize your current resources to ensure sustainable and predictable growth.

2) Strategic Questions for Mid-Year Review:

-> Market Growth: Is your market growing? Or has it stalled? Understanding market trends helps in making informed decisions.

-> Competitive Advantage: Can you capture more market share with a competitive advantage that entices customers to switch to you? Identifying and leveraging your strengths is essential.

-> Customer Acquisition: Are you willing to actively pursue and win customers from competitors? Proactive customer acquisition strategies are key to staying ahead.

3) Managing Labor: Labor is the only business expense that comes to work with an attitude. Ensure you have a “Train, Chase, Replace” process to maintain high-performing talent. This approach helps in cultivating an engaged and skilled workforce.

4) Financial Management: The greatest weakness in entrepreneurial finance is the link between the P&L and the Balance Sheet. Greg emphasized the importance of understanding your “4 Needs for Capital” and tracking them weekly to maintain financial health.


We want to extend a huge thank you to Greg for joining us this year. If you weren’t able to attend, or you simply want to learn more, be sure to check out his book “Simple Numbers 2.0: Rules for Smart Scaling” by visiting our website!


We look forward to seeing everyone again next year for another mid-year getaway at our Annual Retreat!  If you’re interested in exploring membership, drop us a line! 





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